A television program called “The Children’s Hour” debuted on KYTV channel 3 in 1953 – actually only a few months after the station opened. Four years into the run of the show, a young woman named Norma Champion called the station to make an appointment with the general manager, Carl Fox. When she arrived, he mistakenly assumed she was there to audition for Children’s Hour. (She wasn’t.) He asked her to pretend she was selling him a tube of toothpaste….and so she did. He then pulled a book off a shelf and asked her to read aloud from it. Apparently she did well with the impromptu requests, because Norma Champion had a new job…..and “Aunt Norma” was born.
From 1957 to 1986, she was the writer, producer, and host of the popular show. (Wow!) For 13 years, the show was performed live five days a week. After that, it was taped and aired on Saturday mornings…….and so many of us loved watching it.
I remember the cute puppets Skinny McGinnis and Rusty Rooster, the wonderful castle, the drawings Aunt Norma taught us to draw, and the crafts she did….but I also remember her positive attitude, her caring nature, her enthusiasm, and the good example she provided for us all. She served as a role model for many of us – and she seemed to take the responsibility seriously.
Quoted in the Springfield Business Journal in 2014, “Aunt Norma” said “While the show did provide entertainment for children in the Ozarks, my primary goal for the program was educational. It was important to me that the show serve as a vehicle to instill positive character traits and a giving attitude in the viewers. I especially stressed that they could be tomorrow’s leaders. How affirming it has been to hear many local leaders stress how influential the show was to them during their developmental years.”
A woman of faith who desired to have a positive influence, Norma Champion has made a difference in many lives. According to her bio with the Missouri Broadcasters Association, when her own young children had all started school, she returned to college to earn a bachelor degree, then masters degree, then a Ph.D. From 1978 until 2010, she was a professor of broadcasting and communication at Evangel University in Springfield.
She has also served as a Springfield City Councilwoman, served in the Missouri House of Representatives, and in the Missouri State Senate. A long-time advocate for children, she introduced legislation to help kids in crisis, successfully passing the “Children In Crisis Tax Credit” which was later renamed the “Champion for Children Tax Credit” in her honor.
All of these accomplishments are incredibly impressive. She is definitely a woman who faces things head on and doesn’t let challenges or difficulties deter her goals!
Last weekend, I had the good fortune to meet Aunt Norma at the Webster County Library in Marshfield, Missouri as part of the town’s annual Cherry Blossom Festival. I was truly so happy to meet her – and was also excited to see that she had brought along the little puppets Skinny McGinnis and Rusty Rooster. I actually geeked out a little! It took me back to my childhood – I had watched them all so many times.
Now in her early 90’s, “Aunt Norma” still exhibits the same caring, exuberance, confidence, and sparkle that is familiar to all of us who grew up watching her. She spoke briefly to the group of us assembled there – sharing interesting and fun memories of the show as we all listened happily.
During her talk, she mentioned that she had met a gentleman once who told her that watching the show as a child had meant a lot to him. “It’s funny – I always felt like you were really talking to me”, he said. Aunt Norma told him that in a way, she actually was. “I wanted the show to feel personal to each child. I wanted to truly connect with the children”, she said. “So, when I did the show, I always worked to picture in my mind the kids sitting at home watching – so that it would be as if I were talking straight to them.”
What a dedicated effort…and we felt it! How special!
“Aunt Norma” had brought colorful picture postcards of herself, Skinny and Rusty. She told us that she would be happy to sign them for us if we would like, and we all lined up! When it was my turn, she confidently signed my postcard, then handed her Sharpie pen to me and smiled brightly as she said, “Now, would you mind to cross the T for me? You see, I have low vision, so I am unable to see where to cross it.” I took the pen from her and carefully crossed the T as she had requested. “Did you do it?” she asked. I let her know that I had, and she took the pen back and thanked me for coming.
I have thought about the significance of that exchange. So many of us, when faced with a challenge, would stop using our gifts, our outreach – deciding that “we just can’t do “that” (whatever “that” is) anymore.” We might feel too old, or too inadequate, or too unable, or too tired…
But not Norma Champion! She is still serving as a positive role model, an inspiration to many. She is still showing up when called and still teaching us lessons.
Thank you, Aunt Norma. ❤️ We’re still watching and learning.
Sources:
Missouri State Senate biographies – https://www.senate.mo.gov/04info/members/bios/bio30.htm
Missouri Broadcasters Association Biographies – https://www.missouribroadcasters.org/hall-of-fame/norma-champion/#:~:text=Norma%20Champion%20is%20best%20known,program%20on%20KYTV%20in%20Springfield.
KY3 – Celebrating Aunt Norma – https://www.ky3.com/2021/09/17/ozarks-life-celebrating-aunt-norma-childrens-hour/
