Wayland Holyfield

When I was a child in Mrs. Swofford’s 4th grade classroom, we learned about Arkansas.  I absolutely loved studying and learning about my state.  We explored the history of Arkansas, the development of the state, and also worked to memorize the symbols that identify it. 

For example:

state flower – apple blossom

state bird – mockingbird

state gem – diamond

state grain – rice

state musical instrument – fiddle

state rock – bauxite 

The state song at the time, I believe, was a song called Arkansas – written in 1916 by Eva Ware Barnett.  In 1987, however, this song was elevated to “state anthem” and a new official state song was adopted.

“Arkansas, You Run Deep in Me” was written by Wayland Holyfield.  I loved it the very first time I heard it – and in fact, it still touches my heart every single time it plays.  If I put together a bulleted list of things about Arkansas to be celebrated,  they would pretty much all be included in this song and video.

I can remember when AETN, the Arkansas PBS station, would sign off every evening at midnight with a video rendition of this song – and if I were awake I would usually turn over the channel to watch it.  

The song’s composer, Wayland Holyfield,  was born in Conway County Arkansas, in 1942.  In 1972, he left Arkansas and moved to Nashville – with a dream of becoming a songwriter.  Success didn’t take too long for Mr. Holyfield – his first song was recorded in 1973.  Throughout his career, his songs were recorded by artists John Anderson, Brooks & Dunn, Mickey Gilley, Barbara Mandrell, Charly McClain, Anne Murray, The Nitty Gritty Dirt Band, The Oak Ridge Boys, Reba McEntire, Charley Pride, Statler Brothers, George Strait, Mel Tillis, Ernest Tubb, Conway Twitty, Tammy Wynette, and many, many, many more.  

A member of the Nashville Songwriters Hall of Fame, he impressively wrote (and co-wrote) many songs – with over 40 hits that reached the top ten – 14 of which went to #1. Some of his best-known songs are the beautiful “Could I Have This Dance” (Anne Murray), “Some Broken Hearts Never Mend” (Don Williams), “Til The Rivers All Run Dry” (Don Williams), “You’re the Best Break This Old Heart Ever Had” (Ed Bruce), “Only Here For a Little While” (Billy Dean), and “Nobody Likes Sad Songs” (Ronnie Milsap).

Mr. Holyfield passed away this week in Nashville, Tennessee at the age of 82

My favorite song that he wrote will always be his love song to my home state of Arkansas.

Thank you, Mr. Holyfield. 

Update/Addition
After publishing this blog, I found out that in 2021 Mr. Holyfield generously donated the rights to “Arkansas, You Run Deep in Me” to the Arkansas Community Foundation, a nonprofit organization based in Little Rock that awards grants for charitable programs around the state. Having known a few songwriters in my day, I know how valuable song rights can be – both personally and financially. What a generous gift! On the Arkansas Community Foundation website, Mr. Holyfield is quoted saying “I want my song to continue to inspire Arkansans for years to come. Gifting the rights to Arkansas Community Foundation ensures the songs legacy, and will hopefully inspire Arkansans to appreciate our state, its generosity and the support of essential nonprofits,” said Holyfield. “I’m so pleased the Community Foundation has found a way to use my words and music in their efforts.”

The Community Foundation produced a video using the song, and it is spectacular. Click below to see (first) the original video to the song. Then, please take the time to watch the second (updated) version produced by the Community Foundation. They are worth your time.

Arkansas You Run Deep In Me


Arkansas You Run Deep in Me
by Wayland Holyfield

October morning in the Ozark Mountains,
Hills ablazing like that sun in the sky.
I fell in love there and the fire’s still burning
A flame that will never die.

Chorus

Oh, I may wander, but when I do
I will never be far from you.
You’re in my blood and I know you’ll always be.
Arkansas, you run deep in me.
Moonlight dancing on a delta levee,
To a band of frogs and whippoorwill
I lost my heart there one July evening
And it’s still there, I can tell.

Repeat Chorus

Magnolia blooming, Mama smiling,
Mallards sailing on a December wind.
God bless the memories I keep recalling
Like an old familiar friend.

Repeat Chorus

And there’s a river rambling through the fields and valleys,
Smooth and steady as she makes her way south,
A lot like the people whose name she carries.
She goes strong and she goes proud.

Repeat Chorus

Adopted by the 1987 General Assembly as an Official State Song.

You can download a free MP3 file of the song from the state website by clicking here.

Thank you, Aunt Norma

A television program called “The Children’s Hour” debuted on KYTV channel 3 in 1953 – actually only a few months after the station opened. Four years into the run of the show, a young woman named Norma Champion called the station to make an appointment with the general manager, Carl Fox. When she arrived, he mistakenly assumed she was there to audition for Children’s Hour. (She wasn’t.) He asked her to pretend she was selling him a tube of toothpaste….and so she did. He then pulled a book off a shelf and asked her to read aloud from it. Apparently she did well with the impromptu requests, because Norma Champion had a new job…..and “Aunt Norma” was born.

From 1957 to 1986, she was the writer, producer, and host of the popular show. (Wow!) For 13 years, the show was performed live five days a week. After that, it was taped and aired on Saturday mornings…….and so many of us loved watching it.

I remember the cute puppets Skinny McGinnis and Rusty Rooster, the wonderful castle, the drawings Aunt Norma taught us to draw, and the crafts she did….but I also remember her positive attitude, her caring nature, her enthusiasm, and the good example she provided for us all. She served as a role model for many of us – and she seemed to take the responsibility seriously.

Quoted in the Springfield Business Journal in 2014, “Aunt Norma” said “While the show did provide entertainment for children in the Ozarks, my primary goal for the program was educational. It was important to me that the show serve as a vehicle to instill positive character traits and a giving attitude in the viewers. I especially stressed that they could be tomorrow’s leaders. How affirming it has been to hear many local leaders stress how influential the show was to them during their developmental years.”

A woman of faith who desired to have a positive influence, Norma Champion has made a difference in many lives. According to her bio with the Missouri Broadcasters Association, when her own young children had all started school, she returned to college to earn a bachelor degree, then masters degree, then a Ph.D. From 1978 until 2010, she was a professor of broadcasting and communication at Evangel University in Springfield.

She has also served as a Springfield City Councilwoman, served in the Missouri House of Representatives, and in the Missouri State Senate. A long-time advocate for children, she introduced legislation to help kids in crisis, successfully passing the “Children In Crisis Tax Credit” which was later renamed the “Champion for Children Tax Credit” in her honor.

All of these accomplishments are incredibly impressive. She is definitely a woman who faces things head on and doesn’t let challenges or difficulties deter her goals!

Last weekend, I had the good fortune to meet Aunt Norma at the Webster County Library in Marshfield, Missouri as part of the town’s annual Cherry Blossom Festival. I was truly so happy to meet her – and was also excited to see that she had brought along the little puppets Skinny McGinnis and Rusty Rooster. I actually geeked out a little! It took me back to my childhood – I had watched them all so many times.

Now in her early 90’s, “Aunt Norma” still exhibits the same caring, exuberance, confidence, and sparkle that is familiar to all of us who grew up watching her. She spoke briefly to the group of us assembled there – sharing interesting and fun memories of the show as we all listened happily.

During her talk, she mentioned that she had met a gentleman once who told her that watching the show as a child had meant a lot to him. “It’s funny – I always felt like you were really talking to me”, he said. Aunt Norma told him that in a way, she actually was. “I wanted the show to feel personal to each child. I wanted to truly connect with the children”, she said. “So, when I did the show, I always worked to picture in my mind the kids sitting at home watching – so that it would be as if I were talking straight to them.”

What a dedicated effort…and we felt it! How special!

“Aunt Norma” had brought colorful picture postcards of herself, Skinny and Rusty. She told us that she would be happy to sign them for us if we would like, and we all lined up! When it was my turn, she confidently signed my postcard, then handed her Sharpie pen to me and smiled brightly as she said, “Now, would you mind to cross the T for me? You see, I have low vision, so I am unable to see where to cross it.” I took the pen from her and carefully crossed the T as she had requested. “Did you do it?” she asked. I let her know that I had, and she took the pen back and thanked me for coming.

I have thought about the significance of that exchange. So many of us, when faced with a challenge, would stop using our gifts, our outreach – deciding that “we just can’t do “that” (whatever “that” is) anymore.” We might feel too old, or too inadequate, or too unable, or too tired…

But not Norma Champion! She is still serving as a positive role model, an inspiration to many. She is still showing up when called and still teaching us lessons.

Thank you, Aunt Norma. ❤️ We’re still watching and learning.

Sources:

Missouri State Senate biographies – https://www.senate.mo.gov/04info/members/bios/bio30.htm

Missouri Broadcasters Association Biographies – https://www.missouribroadcasters.org/hall-of-fame/norma-champion/#:~:text=Norma%20Champion%20is%20best%20known,program%20on%20KYTV%20in%20Springfield.

KY3 – Celebrating Aunt Norma – https://www.ky3.com/2021/09/17/ozarks-life-celebrating-aunt-norma-childrens-hour/